What is the minimum you can get away with starting? Where are you trying to start by boiling the ocean? What can you do that is the littlest step forward?
This week I met up with my family for a reunion of fun. It was the first time we had all been together in years and we did a lot of – what have you been up to? What do you DO anyway? Where are things going.
One of my cousins (technically first cousin once removed) and her boyfriend have a dream of opening a restaurant. They are building experience working with another owner and learning the ropes and both have quite a bit of experience given that they are both in their mid twenties.
The big idea is vegan and vegetarian pizzas that bring their lifestyle and his italian heritage and family restaurant experience together with their passion for opening a restaurant. But, they lack capital and experience with running things completely on their own.
After I explained design thinking we had a series of brainstorming sessions over the next two days refining the idea. We went from a brick and mortar restaurant in another state – which is the final dream – down to a pop-up kitchen version that they can try for a single day at farmers markets with minimal entry costs and a lot to learn from the experience.
This is the minimal viable product or a low resolution prototype of their ultimate idea. Within that they have already determined several questions to be answered by this small step and it has propelled them into action!
That is the power of prototyping – it gets you started and learning.
What project are you working on that needs some action? What is the minimal viable version of that?
Don’t wait. Do something small.